ORLANDO, Fla., September 16, 2020 /NewswireJet/ — Logic Controls (https://logiccontrols.com/), a leading provider of Business Automation hardware and software, announces the Company’s pivot to diversify its product lines to new markets. Logic Controls, formally Bematech, based in Orlando, Florida, widely known for its excellence in the Point of Sale industry in Retail and Hospitality for over 30 years, now will serve the Healthcare, Industrial, and Government markets as well as other commercial customers globally in an SMB and Enterprise capacity. Amidst the global crisis, the Company was able to retain all of its employees and not perform layoffs to support this new market strategy. With the diversification of its product line, Logic Controls can now offer its products for other suitable applications in more markets worldwide. In support, the Company re-organized its sales strategy, marketing plan, and redesigned its corporate website to support this new expansion.
Founded in 1982, Logic Controls has long been a leading source of Point of Sale (POS) and Kitchen Display Systems (KDS) hardware and software to Distributors, Resellers/ISV’s, and enterprise clients in the Brazilian, Latin American, North American, and EMEA regions. The Company has adapted to growing industries and expanded its business model to reach these new markets. The Company takes pride in being able to meet its customer’s needs in these new markets while ensuring a personalized customer and post-sale experience. With the notion of prioritizing the customer’s needs in other markets, it was a natural course of action to pivot the business to these additional markets to ensure the stability of the Company through uncertain times. “I’m very proud of our team and how agile our employees have been. We have persevered and seen incredible growth in these unprecedented times. It is something I am very proud of and it is a testament to the Logic Controls team, and their commitment to further our commitment to our customers, as well as new customers in these new markets and their needs.”, states CEO, Fabio Romano.
Thru its evolution, Logic Controls has expanded its presence in Miami, New York, Brazil, and Taiwan. Having built commerce capabilities across the globe, and manufacturing innovative Point of Sale and KDS hardware and software solutions for over 30 years, Director of Sales, Curt White adds, “we have a tremendous history of Point of Sale and Kitchen Display hardware engineering, manufacturing and distribution and we’re thrilled to put it to work in these new markets. We’re excited about what we’ve done and eager to serve. We are very excited and ready to forge this new chapter in Logic Controls history.”.